Wednesday, 28 March 2012

How to Create an Email Copy that Works

There are many aspects to email marketing, but your copy is really the most important factor. Your conversion rate depends mostly on having copy that is compelling to your recipients. It takes a certain amount of thought to even get your readers to open your email, much less read it. Naturally, it's not enough to get readers to open your email; you really want them to take a certain action. The effectiveness of your email really comes down to your copywriting abilities. You have to word your email in a way that's persuasive and sincere. Copywriting is actually the foundation for all types of

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