Writing a Good Subject Line - What You Need to Know

When you send out emails with a powerful subject line, your campaign is off to a promising start. The subject line allows you to get your foot in the door -it convinces your prospect to actually open your message. A lot of people make subject lines into something more complicated than they need to be. Subject lines do require you to think like a copywriter and come up with attention grabbing statements or questions. Your subject line is the equivalent of a headline, which should summarize your main points. They have the same goal -getting prospects interested enough to keep reading. Your

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