Creating Subject Lines that Get Your Emails Read

When you send out emails with a powerful subject line, your campaign is off to a promising start. You need a good subject line if you want people to even read your emails at all. A lot of people make subject lines into something more complicated than they need to be. Subject lines do require you to think like a copywriter and come up with attention grabbing statements or questions. Creating a good subject line is no different than writing a headline to convey your message. Before you can present your main offer to the reader, you have to convince him or her to open your email. Here are some

Read more ...